We have written this privacy policy (version 17.12.2020-321242021) to provide you with the requirements of General Data Protection Regulation (EU) 2016/679 to explain what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but when creating them, we tried to describe the most important things as simply and clearly as possible.

Storing personal data

Personal data that you submit to us electronically on this website, such as name, e-mail address, address or other personal information as part of submitting a form or comments on the blog, will only be used by us together with the time and the IP address for the specified purpose, stored securely and will not be passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly wish to be contacted and to process the services and products offered on this website. We will not share your personal information without consent, but we cannot rule out the possibility that this data will be viewed in the event of unlawful conduct.

If you send us personal data by e-mail — i.e. away from this website — we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted via email.

The legal basis is Article 6 paragraph 1a GDPR (lawfulness of processing) in that you give us consent to process the data you have entered. You can withdraw this consent at any time — an informal e-mail is sufficient, you can find our contact details in the legal notice.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:
• Right to rectification (Article 16 GDPR)
• Right to deletion (“right to be forgotten”) (Article 17 GDPR)
• Right to restrict processing (Article 18 GDPR)
• Right to notification — notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing — including profiling — (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. (link)

How can I delete my data or prevent data storage?

With the automatic deletion function of location and activity data introduced in 2019, information on location and website/app activity — depending on your decision — is stored for either 3 or 18 months and then deleted. In addition, you can also manually delete this data from the history at any time via your Google account. If you want to completely prevent your location collection, you must pause the “Web and app activity” section in your Google account. Click “Data and Personalization,” then click on the “Activity Setting” option. You can turn activities on or off here.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a bit differently. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about Google's data processing, we recommend the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Google Analytics privacy policy

On our website, we use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze our website's traffic. For Google Analytics to work, a tracking code is built into the code on our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

• Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
• Behavioral reports: This tells us how you interact with our website. We can understand which path you are taking on our site and which links you click on.
• Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, when you go from just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how you are receiving our marketing measures. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is the first way it is possible to evaluate pseudonymous user profiles.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it, with exceptions when required by law.

The following cookies are used by Google Analytics:

Nom: _ga
Value: 2.1326744211.152321242021-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate website visitors.
Expiry date: after 2 years

Namn: _gid
Value: 2.1687193234.152321242021-1
Purpose: The cookie is also used to distinguish website visitors.
Expiry date: after 24 hours

Namn: _gat_gtag_ua_ <property-id>
value: 1
Usage: Used to lower the request rate. <property-id>When Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiry date: after 1 minute

Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate an unsubscription, a request, or an error.
Expiry date: after 30 seconds up to one year

Namn: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows you to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Namn: __utmt
value: 1
<property-id>Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes

Namn: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Namn: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser

Namn: __utmz
Value: m|utmccn= (referral) |utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry date: after 6 months

Namn: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be exhaustive, as Google changes the choice of cookies over and over again.

Here is an overview of the most important data collected with Google Analytics:

Heat maps: Google creates so-called heat maps. With heat maps, you can see exactly the areas that you click on. This gives us information about where you are “traveling” on our site.

Session duration: Google describes the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session automatically ends.

Bounce rate: We speak of a bounce rate when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined using the IP address. This process is also known as IP location determination.

Technical information: Technical information includes your browser type, Internet service provider, or screen resolution.

Source of origin: Google Analytics or us, is of course also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding to your favorites. The list is not exhaustive and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

Google Analytics has a standardized storage period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the storage period of user data ourselves. We have five variants available for this purpose:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

When the specified period has expired, the data is deleted once a month. This storage period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to obtain information about, update, delete or restrict your data. Use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (regardless of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321242021. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Facebook then deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used as part of advertising. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This allows Facebook users (if they have allowed personalized advertising) to see suitable advertising. Facebook also uses the collected data for analysis purposes and its own advertisements.

In the following, we show you the cookies that were set by embedding Facebook pixels on a test page. Please note that these are only sample cookies. Depending on how you interact with our website, different cookies are set.

Namn: _fbp
Value: fb.1.1568287647279.257405483-6321242021-7
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Namn: fr
Value: 0apf312hos5pboo2r.. bdeiuf... 1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook Pixel also works properly.
Expiry date: after 3 months

Namn: comment_author_50ae8267e2bdf1253ec1a5769f48e062321242021-3
Value: author's name
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiry date: after 12 months

Namn: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: http%3A%2F%2Fwww.testseite... %2F (author URL)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months

Namn: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author email address
Purpose: This cookie stores the user's email address if he has provided it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can adjust your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change it yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ Basically manage your usage-based online advertising. There, you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy policy, we recommend that you review the company's own data policies at https://www.facebook.com/policy.php.

Newsletter privacy policy

When you sign up for our newsletter, you submit the above personal data and give us the right to contact you by e-mail. We use the data stored as part of the subscription to the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter — you will find the link at the bottom of every newsletter — we will delete all data that was saved when you signed up for the newsletter.


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